The fight for sales, investment and talent is on.
I’m here to help you get clear about what you stand for, how you want to stand out, and build your confidence to express it.
It’s noisy out there.
A well-defined brand means audiences can see you, remember you and choose you. Sound easy but it’s hard. Together we’ll realise the full potential of your brand, and help your team champion it confidently and consistently across everything they do.
Uncover your value.
Know exactly who you are, what you stand for, and why it matters.
Lead with vision.
Get the tools to help embed your brand across the organisation so you operate and scale with focus and consistency.
Make your mark.
Learn how to add layers of impact to your brand, and be unmistakably you in each, and every interaction and touchpoint.
Is this work right for you?
When your brand is undefined or fuzzy, growth gets expensive. If any of the below sound familiar, then it’s time to turn chaos into coherence.
Weak proposition
You struggle to articulate what sets you apart from the competition, so you compete on price and product features.
Weak proposition
You struggle to articulate what sets you apart from the competition, so you compete on price and product features.
Fragmented messaging
Marketing, demand gen, product marketing, and sales, each tell a slightly different story.
Cultural misalignment
Your values are words on a wall and your teams aren’t sure what they actually mean in their daily work.
Hiring friction
Employee turnover is high, and you struggle to attract talent despite offering higher salaries.
Hiring friction
Employee turnover is high, and you struggle to attract talent despite offering higher salaries.
Lack of ownership
You feel brand should be “everyone’s job”, but it’s become no one’s job, and now it's the design team’s responsibility.
Increasing CAC
You’re paying more to say the same thing, again and again.
Fragmented messaging
Sales, marketing, demand gen, product marketing, each tell a slightly different story.
Increasing CAC
You’re paying more to say the same thing, again and again.
Lack of ownership
You feel brand should be “everyone’s job”, but it’s become no one’s job, and now it's the design team’s responsibility.
Cultural misalignment
Your values are words on a wall and your teams aren’t sure what they actually mean in their daily work.
Start where you are.
Need clarity, momentum, or hands-on execution? Choose between three complementary ways of working together to solve your most burning challenges right now.
360 brand review.
Understand where your brand sits today and build a better brand with insights. Unpick issues and opportunities together with your team through a facilitated and supported process.
2 hr discovery workshop
Brand audit; strengths, weaknesses, and overall effectiveness
Competitor analysis
A summary of findings with actionable recommendations (virtual meeting + PDF)
Choose this if…
You want to update the team on current challenges
You’re a CMO who wants to build a case for investment in the brand
You’re a founder just getting started and want clarity in your market and brand direction
1:1 consultation.
60 min virtual session(s) with me where we zone in on your brand challenges and/or opportunities, so you can move forward with clarity and confidence.
Actionable recommendations tailored to your goals
Any documents or playbooks used in the session
Follow-up summary (by request)
Guide you as you implement if you book 3 or more sessions
Choose this if…
You need immediate input or strategic direction
You want my feedback to make sure you do it right
You want to learn more about brand building in general
Done-for-you.
We bring your brand to life – strategically, creatively, and culturally. The whole process or just one part. We tailor our scope to your goals, team and timing.
360 brand review
Brand strategy; purpose, positioning, values, verbal and visual identity
Operationalise your brand; tools, playbooks, and culture activation
3 hrs team development
Choose this if…
You want to scale fast and do it right
You’re ready to rebrand or operationalise your brand and you need a strategic partner to help set the course and make sure nothing gets lost in translation
To discuss what’s right for you, get in touch.
Your partner in brand.
Hi, I’m Kasey, I help businesses realise the value of their brand.
I’m a big brand thinker that believes even the smallest organisations need to make decisions about how they want to be understood.
I’ve spent over a decade developing global brands in-house, guiding and empowering founders, leadership and creative teams to build authentic, consistent, and meaningful brands across a variety of industries, from fintech to airline, recruitment, broadcasting and healthcare.
I pursue work that intrigues me, projects that inspire me and roles that challenge me. Like scaling brand & design across three Virgin companies, or helping checkout.com, a global fintech giant valued at $12bn, evolve from product to brand.
From realising, refining or reimagining a brand and its potential, to operationalising it and enabling teams to champion it in everything they do, I help businesses focus their brand efforts, and move forward with clarity and confidence.
If you’re ready to dive into your brand and give your purpose meaning and action, let’s talk. ↓