When brand is fuzzy, growth gets expensive.
When growth outpaces clarity, brand breaks and teams start to pull in different directions. If any of the below sound familiar, then it’s time to turn chaos into coherence.
Lack of clarity
Every department from sales, marketing, design, to HR interpret the brand differently.
Weak proposition
You struggle to articulate what sets you apart from the competition, so you compete on price and product features.
Increasing CAC
You’re paying more to say the same thing, again and again.
Lack of ownership
You feel brand should be “everyone’s job”, but it’s become no one’s job, and now it's the design team’s responsibility.
Fragmented messaging
Marketing, demand gen, product marketing, and sales, each tell a slightly different story.
Cultural misalignment
Leadership expects everyone to live the values, meanwhile they’re words on a wall and your teams aren’t sure what they actually mean in daily work.
Ways I can help.
Whether you need clarity, momentum, or hands-on execution, we offer three complementary ways of working together, depending on what your business needs most right now.
360 brand review.
Understand where your brand sits today – strengths, weaknesses, and overall effectiveness. Unpick issues and opportunities together with your team through a facilitated and supported process.
▶ What you get:
90 min discovery workshop
Brand audit
Competitor analysis
A summary of our findings with actionable recommendations (virtual meeting + PDF)
▶ Why this option:
You want to update the team on current challenges, or build a case for investment in your brand.
1:1 consultation.
60 min virtual session(s) with me where we zone in on your brand challenges and/or opportunities, so you can move forward with clarity and confidence.
▶ What you get:
Actionable recommendations tailored to your goals
Any documents or playbooks used in the session
Optional follow-up summary (by request)
▶ Why this option:
You need immediate input or strategic direction without committing to a full project.
You can book as many sessions as you like, but I recommend at least 3 so we can really get into it, and I can guide you as you implement.
Done-for-you.
We bring your brand to life – strategically, creatively, and culturally. We can deliver the whole process or just one part.
Whether it’s discovery, definition (purpose, positioning, values, voice, verbal and visual identity), through to operationalising your brand, culture activation and creative team development, we meet you at any stage, and tailor our scope to your goals, team and timing.
▶ Why this option:
You’re scaling fast, ready to rebrand or operationalise your brand and you need a strategic partner to help set the course and make sure nothing gets lost in translation.
To discuss what’s right for you, get in touch.
Start where you are.
Not every organisation needs everything, and every brand challenge is different.
360 brand review.
Get clarity in your brand direction, what's working, what's not, and build a better brand with insights.
Brand strategy.
Define or strengthen your brand foundation, and harness what makes you special.
Operationalise.
Embed brand into every team, decision, and deliverable so you operate and scale with focus and consistency.
Boost capabilities.
Elevate your creative team from executors and gatekeeper of brand to strategic growth partners.
Shared wins.
The best results are built together.
“At a hyper-scaling company, where growth and revenue are key, sometimes branding can take a backseat, but it's a critical lever success. Finding a creative brand leader who can deftly help a business define the "why" and purpose behind a brand, translate that into a visual and creative identity, and demonstrate that it can have true business impact can be a challenge. Kasey is that leader, helping Checkout.com breakdown our brand, uncover our bigger purpose, and build it back up into something more modern, more differentiated, and more impactful. She has had an incredible impact on the business and done so with integrity, rigour and a solution-oriented mindset.”
Erin Renzas, Senior Vice President, checkout.com
“If you want to create a purpose-led brand that delivers, give Kasey a call. She has an incredible eye for design, passion for brand and awareness of emerging global trends. But Kasey’s superpower is helping businesses to define what they stand for and bring it to life right through their brand platform, identity and customer experience. She approaches everything with a strategic mindset, so the brand supports business aims, and a commercial approach, so the execution is consistent and cost-effective at scale. Kasey cares deeply about the quality of her work and inspires others to do the same.”
Alex Ferguson, Founder, Brave & Bright Communications
“Kasey's ability to distil complex concepts into clear and actionable strategies is remarkable. She possesses a unique talent for cutting through the noise and identifying the core elements that define a brand's identity and vision. Her visionary leadership style not only elevated the brand but also left a lasting impression on those who had the opportunity to work alongside her. Her willingness to take calculated risks and embrace change injected a dynamic energy into the brand's growth efforts. Her entrepreneurial spirit fostered a culture of innovation and adaptability throughout the organisation, which was instrumental in keeping the brand relevant in an ever-evolving market.”
Nikki Burton, Design Director, TheFoldCreative
“Kasey and I have spent more than half a decade working hand in glove together and I wouldn't have had it any other way. She is so talented, unafraid to challenge and absolutely 150% trustworthy with such a precious business asset. She looks at the strategic bigger picture and will help you craft your final product by ensuring that creative, brand values and key messages are all completely intertwined. You will never meet anyone more passionate about brand than this individual, and so long as you can prove to her that you deeply care too and want not just okay, but amazing, you will have a marriage made in heaven.”
Jess Lonsdale, Managing Director, Virgin Care